Testimonials & Clients

Duane Knapp believes that speakers should create enthusiastic audiences that feel empowered to think like a “Genuine Brand”. He provides audiences with an entertaining experience that is readily applicable to their real-life situations and business circumstances. Duane knows that audiences should not just be satisfied, but should have their expectations exceeded and be truly delighted.


“Thank you so much for sharing your insights on branding. Our members enjoyed your presentation thoroughly!”
– Oklahoma Society of Association Executives

“You have played a big role in our organization’s success and I look forward to our relationship continuing in the future!”
– Palm Beach County Convention and Visitors Bureau

“The guidance you provided our members enabled them to return home with new ideas and a renewed passion for fulfilling our Promise! Your talent, knowledge and initiative made it all possible. Thank you for all you have done for our brand!”
– Community Action Partnership

“Working with BrandStrategy, Inc. and with Duane in particular is the true definition of a unique and distinct experience.  Duane was an exceptional partner throughout our Brand Strategy project, guiding us in the proper direction while still letting us and our Brand Team come to our own conclusions.  Oftentimes, when working with an ‘outside consultant,’ it’s easy to receive either too much or too little guidance.  With Duane, we were urged to discover the opportunities and the paradigm shifts ourselves, with him consistently acting as our expert guide and keeping our vision at the 30,000 foot level.  It is extremely difficult to achieve what Duane helped us to achieve, and it’s clear that only an exceptional process – truly, an exceptional guide – would have lead us to this point.  Duane and his BrandScience methodology come most highly recommended from Visit Estes Park.”
– Visit Estes Park

“BrandStrategy’s role in the creation of the Island Hospital Promise has resulted in a profound culture change in our organization. After the Promise training our employees, physicians, board and volunteers are now unified in delivering a revitalized dedication to our patients, to our community and to each other. You have added great value to our hospital!”
– Island Hospital

“Thank you for an outstanding presentation at our Management Roundtable conference. You were the top-rated presenter! It has been a pleasure to work with you.”
– Maine Credit Union League

“You are an inspiring speaker who ‘knows his subject’ and makes it interesting and applicable to a variety of organizations and businesses. This is one of the most fascinating workshops I have ever been to. This eye-opening experience made me realize what a “Promise” was and how critical it is to our organization’s success. Our ‘brand’ is not just a logo.”
– Leadership Skagit / Economic Development Association of Skagit County

“The positive buzz about the Promise continues. You are a consummate host and a great model for delivering a Promise. You are always true to your own brand and always exceed our expectations!”
– Lake Trust

“Your unique ability to inspire and engage everyone from the executive team to sales staff will have a lasting effect on our company. Your guidance and encouragement helped us develop a Brand Promise for the Sunkist brand that became an immediate guiding principle in the way we approached our business.”

“Mr. Knapp has given multiple presentations to our groups and his ratings have been the highest of any speaker. His presentations have been 100% recommended.”
– TEC Worldwide

“The cards and letters keep coming in. I have had dozens of calls from attendees telling me your presentation was the highlight of the National Aircraft Resellers Association Meeting.”
– Business & Commercial Aviation Magazine

“Thank you for speaking at our Fall Expo Conference. Your knowledge of the subject matter was impressive and your presentation received excellent reviews. I would highly recommend you to any organization looking for a dynamic, well-informed speaker.”
– Professional Golf Association

“You were exciting to listen to and really got people motivated. I thought your presentation was personable, knowledgeable and very engaging.”
– Doctors Eyecare Network

“I wanted to thank you for a great presentation. Your presentation made our conference a huge success.”
– American Credit Union Mortgage Association

“On behalf of the Asheville hospitality community, BRAVO! You delivered an outstanding presentation at our National
Tourism meeting. It was one of the best presentations, ever. Fantastic job!”
– Asheville Area Chamber of Commerce

“Your presentation was by far the most engaging session at our IEDC conference.”
– International Economic Development Council


Consumer Brands
AT&T, Sunkist, Ketel One Vodka, Darigold, Arnold Palmer’s Restaurant, Pacific Foods, Woman’s Day Magazine, Targus, Bell-Carter Foods (Lindsay Olives), Cinnabon, Restaurants Unlimited, Inc., Targus, Inc., AIMCO, Hall Wines, Essentia Water, Odwalla, and Professional Golf Association (PGA).

Member-Centric Organizations
Destination Marketing Association International, American Society of Association Executives, The Conference Board, American Credit Union Mortgage Association (ACUMA), Lake Trust Credit Union, Affinity Federal Credit Union, SAFE Credit Union, Washington State Employees Credit Union, Club Managers Association of America, Community Action Partnership, and Professional Convention Management Association (PCMA), American Society of Civil Engineers, and The Club Managers Association.

Glaxo Smith Kline, Longs Drug Stores (now CVS), American Society of Echocardiography, Home Access Health, American Academy of Family Physicians, Hospira, Heart Rhythm Society, Mercy Health, American Academy of Opthalmolology, Island Hospital, and Doctors Eyecare Network.

Community Brands, Destinations and Hospitality
Tourism Vancouver, Tourism Victoria, Port of Skagit, Northwest Economic Council, Napa Valley Convention and Visitors Bureau , Santa Monica Convention and Visitors Bureau, Visit Milwaukee, L.A., Inc., Visit Seattle, KSL Resorts, Bartell Hotels and the American Automobile Association (AAA). Little Rock Convention and Visitors Bureau, Visit Estes Park, Ventura Visitors and Convention Bureau, Tulsa Convention and Visitors Bureau, City of Palm Springs, Seattle Convention and Visitors Bureau, Palm Springs Airport and Convention Center, City of Indian Wells, City of La Quinta, City of Palm Desert, Alderbrook Resort & Spa, Loews Hotels, SilverRock Resort, Seattle Aquarium, and the Memphis Zoo.

Professional Services
Multop Financial, Carlson Investments, Graham & Dunn, Callison Architecture, DYKEMAN, interVISTAS, Transpo Group.

Bloomingdales, Macy’s, TOP Food & Drug, Food Pavillion, QFC Supermarkets, Olsen Foods and Longs Drug.

George Mason University, University of California (Riverside & Palm Desert), Universidad Católica de Chile, College of the Desert, The American University in the Emirates.

Non-Profit & Philanthropics
Community Action Partnership and state and local Community Action agencies across the United States.

Celebrity Clients
Available only upon private request.