The Expert in the Science of BrandStrategy
Duane Knapp is passionate about helping his clients develop brand paradigm shifts that result in a distinct “Position of Privilege.” His unique proprietary process and energetic partnership provide his clients with the expertise to optimize their brand equity by enhancing their customer’s perceptions and experiences. Duane created the science around the BrandPromise Commitment®, the idea that Genuine Brands–and everyone involved–are thoroughly dedicated to providing their customers with a unique experience that enhances their lives.
We have advised thousands of brands in 22 countries worldwide including corporations, communities, societies, professional associations, agricultural producers and products, institutions, countries, world-class professionals, colleges and universities, celebrities and successful individuals who desire to optimize their perception, image and success. BrandStrategy clients use our proprietary BrandPromise® methodology to enhance hundreds of millions of their customers’ experiences every day in 50 countries worldwide.
“A brand is only as good as its Promise!™”
We partner with CEOs, boards of directors and senior executives to create successful Genuine Brands, and create a long-term bond that produces remarkable results. Our clients become actively involved in each phase of the project. However, at the end of the day, clients own and execute the strategy for their brand.
We work in partnership with Andrew Entrikin, founder of Global BrandStrategy to build Genuine Brands.
Adding value to our clients’ brands is our paramount goal.
